Driving your
success, together

Your food distribution partner

Golbon is the leading national foodservice sales, marketing and purchasing group supporting the success of independent food distributors. Our culture is deeply rooted in developing meaningful relationships and people come first. We are a team of industry experts that are obsessed with our partner’s success. We listen, co-author growth plans, provide tailored support, and relentlessly pursue results.

Learn more about how we help our Members and Suppliers evolve all aspects of their businesses.

IT’S THE GOLBON WAY.

National Strength.
Local Focus.

Since 1963, Golbon has called Boise, Idaho our home. Our national strength and tailored approach directly impact our distributors’ local communities— and our collective size maximizes member and supplier returns and provides an invaluable network to develop relationships and exchange ideas.

Our team is passionate about food distribution, and they are armed with fresh ideas and innovative solutions. Golbon is built by food distributors for food distributors.

We’re independent, like you.

Founded in 1963 nestled near the hills of Boise, Idaho, Golbon has been proudly serving our members and supplier partners with innovative solutions, engaging conferences, increased profits, and co-authored plans with our own industry experts.

We’re independent, like you, and people come first.

SOME OF OUR GREAT SUPPLIER PARTNERS

Programs and solutions

purchasing

Put Golbon’s 100+ years of industry experience to work for you. From inventory reduction and fill rate improvement strategies, to category management implementation and SKU profitability analysis, to helping sharpen negotiating skills, we have the expertise to help Member’s purchasing departments drive increased profitability.

Marketing

Local marketing is instrumental for distributors. Having a structured program provides focus on selling what you want sold, as well as delivering distributors incremental bottom line profits. Let Golbon help you develop a customized local marketing program that leverages your purchases and increases your market share.

sales

We work with members to analyze sales go-to market strategies and develop plans for improved execution. Commission plans, training programs, opening new accounts, account penetration, overcoming objections, understanding why people buy, and negotiating value over price are all challenges DSRs face every day. 

program managers

An exclusive service that provides an industry leading advantage for qualified Members. This individual reports to and is managed by Golbon, but they work for one Member, dedicated to the success and focused on increasing a member’s Golbon purchases which increases the total sales and profit.

market iq

A comprehensive database of approximately 1.4 million locations/units in the US commercial, non-commercial and retail Foodservice market. A powerful tool for Golbon members to identify new opportunities in their markets. Exclusive to Golbon within buying groups.

Meal Ticket

Meal Ticket is the all-in-one platform for foodservice distributors. Auto-generated dashboards deliver customer-first insights. Configurable reporting and analytics help you win deals and optimize value for customers. Maximize ROI from food shows and eliminate grunt work with access to just the data you need, when you need it.

financial incentive program

Golbon’s program rewards Members with increasing financial returns as purchases increase throughout the year. Suppliers,
members and Golbon are all aligned with one goal – increasing sales that maximize Member earnings and enhance their bottom line.

Distributor Promotional Allowance (DPA) Member monthly program payout on qualified purchases

Member Growth Incentive Bonus.
This program is your bonus for growing Golbon qualified sales year over year

Volume Incentive Bonus
As you surpass the different purchasing plateaus during the year, the percentage of the bonus increases!

Membersonly

MembersOnly provides access to pertinent information valuable to day-to-day analysis and decision making. Features include Golbon program rebate information, purchasing reports, Supplier contact information, the distributor Resource Library, and a forum where Members can share ideas and ask questions to one another. Also on MembersOnly is Golbon MarketPlace, an online purchasing platform for Supplier promotions and Supplier allowances.

Golbon experiences

destinations

Golbon Destinations is an incentive program for a luxurious extended trip that can be used as vacations for top management or as incentives for staff that have had an exceptional year in sales, purchasing or operations. Guests are treated to unique recreational events, tours, and the finest cuisine at premier luxury resort destinations. Destinations is an extraordinary opportunity for fun, relaxation, and interaction with other Distributor Members and Supplier Partners.

premier club

Premier Club rewards sales and merchandising associates with a fun-filled weekend in some of our country’s most desirable locations. Winners and their guests are shown the highlights of the location as they are entertained with daytime activities and special evening events, along with being showered with recognition befitting of their achievements.

Annual conferences
& Awards

Golbon conferences offer the opportunity to develop networking relationships with fellow Members and conduct effective meetings with Supplier partners. Golbon holds two conferences a year, the Spring Member Conference and the Fall Member Conference & Awards.

Golbon provides the most innovative solutions to move organizations forward. Leverage our resources expertise in marketing, purchasing, sales, operations, technology, people & planning, and finance.

Golbon advantage programs

protein advantage (GPA)

Golbon Protein Advantage (GPA) is a commodity beef and pork program specifically designed to cut cents per pound from your purchasing price, and create sheltered income opportunities. GPA was created to offer independent, center-of-the-plate distributors an additional marketing arm and industry support. GPA provides Members with continuous market and industry information that aid members in making informed, profit impacting decisions.

convenience store services (CSS)

Convenience Store Services leads the industry by assisting distributor members in growing foodservice sales and helps traditional foodservice distributors branch out into the convenience store arena. Benefits to our members include increase profitability, branded programs, representation by C-store council and direct and dedicated support from program specialists.

logistics

We not only move freight cost-effectively and with the utmost quality, but also provide the logistics expertise required to find long-lasting solutions. Services and benefits to our members include region and long haul LTL, Dry, Temp, and Volume LTL, Intermodal Shipments, Freight abitiliy, load consolidation and all with immediate access to shipment status and without any need for software.

Lumen Creative is a full-spectrum marketing agency for Golbon Members

Golbon members have access to our full-spectrum marketing agency, Lumen Creative. Utilizing their unique foodservice expertise, Lumen crafts targeted marketing initiatives and implements them across all platforms. From compelling designs, curated foodservice content, industry best practices and trends Lumen enables Golbon members to market themselves with less effort and more success.

Full Service Graphic Design

Website Development

Content Marketing

Digital Advertising

Search Engine Optimization

Social Media Campaigns

Solutions PARTNERS

Golbon recognizes that the aggregated purchasing power of a group can create savings for Members in products and services that improve a distributor’s operations. Our extensive network of business service providers can have a huge impact on reducing a distributor’s costs and increasing profitability.

products and services include:

• Payroll services and employee benefit administration
• Distributor computer software systems
• Warehouse management systems
• Maintenance equipment and parts
• Warehouse and driver uniforms
• Office and computer supplies
• Truck leases

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